India’s leading ethnic wear brand, Soch, has launched its latest Spring Summer 2025 Collection, ‘Summer Tales’. This new collection features an array of fabrics and styles promising to upgrade your summer wardrobe with a unique ethnic flair.
This collection is a stunning tribute to serenity and timeless beauty. Drawing inspiration from the serene hues and fluidity of the sea, this collection features breezy kaftans, pastel kurtas, sarees, and suit sets in soft shades of blue, green, and coral and more summer ready colours. Designed with the Indian summer in mind, the lightweight and breathable fabrics offer the perfect blend of comfort and style, keeping you cool and chic even in the hottest months. With this collection, Soch brings the essence of the summer to life, offering a refreshing and elegant wardrobe for the season.
Gypsy Ink : The Collection embraces the boldness of bohemian elements. Each piece invites you to explore your playful side while adding a touch of modern sophistication. Whether you’re shopping for travel, leisure, or simply elevating your everyday wardrobe, these styles make a striking statement. 
Bandhej Treasures : The Collection showcases the timeless beauty of traditional Bandhani techniques, cultural heritage, Soch’s Bandhej Collection revives the ancient Bandhini tie-dye technique with a contemporary twist. Vibrant colors, intricate patterns, and fluid silhouettes come together to capture the joy and timeless elegance of traditional craftsmanship, making every piece a work of art.
Indigo Hues: The Collection delves into the depth of indigo, offering a rich spectrum of shades that evoke the calmness of the ocean. From deep navy to soft sky blues, this collection draws inspiration from traditional Indigo shades while blending modern silhouettes with timeless elegance.
Shimmer Tales: The Collection dazzles with luxurious handwork and Aari embroidery, adding a touch of opulence and glamour to the collection. Designed for summer celebration, it blends shimmering textures with delicate craftsmanship creating pieces that effortlessly transition from sunlit afternoons to starlit soirees.
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Petal Play: This a one perfect for the Indian summer, offers delicate floral prints and refreshing hues. Together these collections bring the essence of summer to life—light, airy, and endlessly versatile for every sun-kissed moment reflecting the diversity and creativity of Soch’s vision for the season and are sure to spruce up your wardrobe.
Linen Loom : Light, breathable, and effortlessly chie-Linen Loom is designed for sunlit days an balmy evenings. This collection highlights the natural elegance of linen, offering airy silhouettes in soft, soothing tones. Perfect for warm-weather dressing, these pieces deliver a blend of comfort and sophistication that never goes out of style.
Simply Solids: It is crafted with meticulous detail, Solids celebrates the art of fine embroidery and intricate threadwork. Each piece in this sub-collection reflects the patience and skill of master artisans, transforming simple silhouettes into elegant masterpieces deal for elevating your everyday look wilh a touch of heritage and craftsmanship
Priced at INR 1498 onwards, the spring-summer collection is available at all Soch outlets and online at www.soch.com.
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