This Diwali, Reliance Jewels is celebrating not just tradition, but the beauty of evolution with a glittering new festive collection and an iconic mother-daughter duo as its first-ever brand ambassadors. Bollywood legend Raveena Tandon and her daughter Rasha Thadani have officially joined hands with Reliance Jewels, symbolizing a blend of timeless heritage and youthful elegance.
Their association marks a significant moment for the brand, as it looks to connect with multiple generations of consumers through designs that honour cultural legacy while embracing modern trends.
Speaking about the campaign, Gayatri Yadav, Group CMO, Reliance Industries Ltd, said: 
“We Indians have always shared a deep emotional bond with gold – it marks our traditions, milestones, and sense of identity. Yet, as styles evolve, many pieces no longer match our self-expression. Our New Diwali Collection celebrates this evolution by blending timeless traditions with contemporary tastes. With Raveena Tandon and her daughter Rasha as the faces of this campaign, we connect with two generations of consumers, inspiring families to refresh their jewellery wardrobes with designs that honour heritage while embracing modern style.”
The New Diwali Collection by Reliance Jewels is a tribute to the essence of the festival of lights. Inspired by rich Diwali symbolism like Laxmi motifs, rangoli designs, lanterns, diyas, marigolds, lotus flowers, and peacocks each piece is crafted in radiant gold and shimmering diamonds. From bold chokers and statement earrings to elegant bangles, rings, and long necklaces, the collection is tailor-made for festive celebrations, weddings, and Dhanteras shopping.
Expressing her excitement, Raveena Tandon said:
“I am delighted to begin my journey with Reliance Jewels, launching their festive collection. Festivals are about joy and togetherness, and this collection captures that beautifully—blending tradition with a modern outlook.”
Her daughter Rasha Thadani added:
“I believe jewellery should reflect who you are, no matter the occasion. This collection lets me express my personality while beautifully embracing the festive spirit. Each piece feels like an extension of me, celebrating individuality and style with a festive charm.”
To add more sparkle to the season, Reliance Jewels is offering up to 100% Old Gold Exchange Value, making it easier for customers to upgrade their jewellery without losing value. Additional festive offers include up to 45% off on gold making charges and up to 35% off on diamond value and making charges, valid until 2nd November 2025.
The New Festive Collection is now available at over 140 Reliance Jewels showrooms across India.
READ MORE: October 2025 Festive Guide: Concerts, Culture, and Celebrations Across India
