When a global beauty icon teams up with India’s most beloved beauty destination, it’s more than a campaign it’s a celebration of individuality. Nykaa proudly welcomes Deepika Padukone as its newest brand ambassador, marking a powerful partnership rooted in self-expression, self-care, and choosing yourself.
Deepika – actor, entrepreneur, mental health advocate, mother, and changemaker has always defined beauty on her own terms. From her debut in Om Shanti Om to red carpet moments at Cannes and the Met Gala, she has consistently embraced authenticity over expectation.
And that makes her the perfect mirror to Nykaa’s philosophy that beauty isn’t one-size-fits-all, it’s deeply personal, ever-evolving, and uniquely yours. 
“Beauty has never been about the spotlight alone,” says Deepika. “It’s about everyday rituals practiced with consistency and nobody understands that better than Nykaa.”
For over a decade, Nykaa has democratized beauty across India, empowering over 45 million consumers with the best of global brands, Indian favorites, and immersive beauty experiences. More than a marketplace, it’s a movement that champions confidence and culture.
This collaboration goes beyond campaigns. Whether it’s a moisturizer before the gym, lipstick for brunch, or retinol at 40, Nykaa and Deepika remind us that you don’t need a reason to feel beautiful you are the reason.
“We are proud to welcome Deepika to the Nykaa family,” said Anchit Nayar, Executive Director & CEO, Nykaa Beauty. “Her authenticity and reach align seamlessly with our mission to make beauty inclusive, accessible, and meaningful for all.”
As the brand’s face, Deepika will lead marquee moments like the Pink Friday Sale, Nykaaland, and Best in Beauty Awards, bringing her signature elegance and sincerity to every step.
And in Nykaa’s latest campaign, she says it best
“Sirf bahar jaane ke liye kaun tayar hota hai? Tum hi ho, Nykaa.”
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