Bollywood star Janhvi Kapoor has officially stepped into the spotlight as the face of Masaba Gupta’s new bridal collection, Sabr Shukr Sukoon. The House of Masaba unveiled Kapoor as their latest muse in a recently released video that blends elegance, emotion, and empowerment—highlighting the evolving identity of the modern bride.
Following in the footsteps of Kareena Kapoor Khan, who was the brand’s muse last year, Janhvi now carries forward the legacy of The Masaba Bride—a title that celebrates individuality, inner peace, and self-assured femininity.
In the campaign video, Janhvi showcases a range of bridal ensembles that reimagine traditional wedding attire with a bold, contemporary edge. One standout look features her in a sindoori red lehenga adorned with intricate golden zari work—pure bridal opulence. Another look sees her in a rust-toned lehenga, radiating warmth and earthiness. 
A striking moment in the video is Janhvi donning a headdress that perfectly complements a vibrant red lehenga set, evoking royal charm. She also stuns in a gold dhoti set, elevated with an ornate armband—an unconventional yet regal choice that’s signature Masaba.
Each piece in the collection is rich with embellishments like sequin detailing, gota patti embroidery, and tassels—elements synonymous with Masaba Gupta’s design language. The collection is described as a tribute to the bride who walks her own path, guided by patience (sabr), gratitude (shukr), and serenity (sukoon).
With back-to-back couture appearances and high-fashion endorsements, Janhvi Kapoor is cementing her status not only as a Bollywood star but also as a style icon in the Indian bridal fashion scene.
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