Global star Priyanka Chopra Jonas teamed up with luxury house Bvlgari to celebrate the rich heritage of Indian craftsmanship in the heart of Jaipur. As the brand’s global ambassador, Priyanka joined Lucia Silvestri, Bvlgari’s Jewelry Creative and Gems Buying Director, for an intimate exploration of the city’s iconic gemstone legacy.
The visit was part of the creative journey behind Polychroma, Bvlgari’s latest High Jewelry collection. Known for sourcing vibrant stones from Jaipur, Silvestri returned once again to handpick gems that inspire Bvlgari’s signature color-rich designs.
Priyanka embraced the experience as a personal tribute to her roots — witnessing traditional gem-cutting techniques and the stories embedded in every stone. Sharing glimpses on Instagram, she highlighted the emotional and cultural depth behind the brand’s global sparkle.
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