Once a quiet staple of Japanese tea ceremonies, matcha has officially stepped into the spotlight. No longer reserved for wellness circles and minimalist cafés, this vibrant green powder is now inspiring menus that are bold, flavourful, and unapologetically experimental. Across India’s F&B scene, matcha is being reinterpreted in surprising — and delicious — new ways, proving it’s not just a trend, but a movement.
Here’s how two innovative brands are taking matcha mania to the next level.
Roast CCX’s Limited Edition Matcha Menu
Hyderabad’s design-forward café, Roast CCX, known for its tech-integrated experience and sensory-driven menus, has launched a month-long matcha celebration like no other. Their Limited Edition Matcha Menu (available until 5th August 2025) showcases ten inventive drinks, a granola bowl, and decadent desserts — all starring ceremonial-grade matcha in ways you’ve probably never tasted before.
Expect flavour-forward combinations like the Strawberry Matcha, Matcha Lemonade, and a textured Tender Coconut & Matcha Cloud. Dessert-style drinks like Iced White Chocolate Matcha, Matcha Shake, and the highly Instagrammable Matcha Boba push the boundary between beverage and indulgence. And it’s not just drinks — the Matcha Granola Bowl combines creamy matcha yogurt with fresh fruit and house-made crunch, making for a nourishing anytime meal.
But the real showstoppers are the desserts — from a buttery Matcha Flan and gooey Matcha Cookie, to a rich Basque Matcha Cheesecake and the playful Matchamisu. It’s thoughtful, bold, and completely in sync with Roast CCX’s approach to slow living, sensory experiences, and modern indulgence.
Frozen Fun’s “Matcha on the Beach”
Over in the frozen aisle, Frozen Fun has dropped a bombshell of a scoop with its latest limited-edition release: Matcha on the Beach. This isn’t your zen, minimalist matcha — it’s matcha with an attitude. Packed with 9.3g of protein per 100g, thanks to real whey, this green dessert blends premium matcha with cinnamon warmth and swirls in a tropical fruit jam that’s bursting with papaya, mango, kiwi, and passion fruit.
With just 169 kcal per serving, it bridges the worlds of indulgence and intention — making it a dream for those chasing macros and flavours at the same time. Whether you’re a fitness buff or just craving a clean-yet-creative dessert, Matcha on the Beach redefines what a guilt-free treat can look and taste like.
Why Matcha, Why Now?
So why is matcha suddenly everywhere — and in everything? Unlike your typical cup of tea or coffee, matcha delivers calm, focused energy, loaded with antioxidants and L-theanine. But beyond its health halo, it’s also a visually stunning and flavour-rich ingredient that lends itself to culinary innovation. Its earthy, umami notes pair well with everything from dairy to citrus, chocolate to fruit — giving chefs, baristas, and dessert artists plenty of room to play.
Whether you’re sipping a vibrant green latte or digging into a protein-packed scoop, one thing’s clear: matcha is no longer just a health trend — it’s a lifestyle flavour. And India’s coolest cafés and creameries are giving it the star treatment it deserves.
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