The pop sensation returns with his seventh studio album after a four-year hiatus, blending personal moments and genre-bending sounds.
After weeks of speculation and cryptic billboards spotted in cities like Iceland, Atlanta, and Los Angeles, Justin Bieber has officially announced the release of his highly anticipated seventh album, Swag—his first full-length project in four years.
The 21-track album, now streaming, features an impressive lineup of collaborators including Gunna, Sexyy Red, Druski, Dijon, Lil B, Cash Cobain, Eddie Benjamin, and Marvin Winans. Bieber also takes a strong role behind the scenes, co-producing the project alongside a powerhouse team that includes Carter Lang, Dylan Wiggins, Daniel Caesar, mk.gee, Daniel Chetrit, and Knox Fortune.
Bieber first teased the album on Instagram, sharing a handwritten tracklist and a series of intimate images that appear to be from the album’s cover shoot. In the photos, he’s seen holding his son, Jack Blues, and posing with his wife Hailey Bieber, adding a personal, reflective touch to the visual aesthetic of the release.
Swag marks a new era for the Canadian singer—one that blends emotional depth with genre exploration and a renewed creative edge. With a mix of R&B, hip-hop, and pop influences, the album positions Bieber firmly back in the spotlight—and fans are already calling it one of his most daring projects yet.
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