From limited-edition collectibles to glimmering jewelry and designer cakes, Labubu—the wildly popular character by Hong Kong-based artist Kasing Lung has leapt from toy shelves to the heart of India’s lifestyle and culinary scene. What started as a niche collectible for designer toy enthusiasts has evolved into a full-blown aesthetic movement, one that’s redefining how brands in food, fashion, and fine dining engage with pop culture.
Labubu, with its impish grin, expressive eyes, and ever-growing wardrobe of themes and accessories, has captured the imagination of Gen Z and millennials worldwide. And now, it’s showing up in the most unexpected places, turning cakes into conversation starters, pendants into personality pieces, and even fine-dining menus into fantasy experiences.
Labubu on the Plate at – All Saints, Khar
At the luxury restaurant All Saints in Mumbai’s Khar, the cult figure has just landed in full form with The Labubu Festival—a whimsical culinary takeover that merges high-end dining with collectible culture. Think designer toy meets dinner party.
Guests are treated to immersive Labubu-themed décor, cheeky hidden surprises throughout the venue, and a specially curated modern European menu. From Caterpillar Sushi to Fragrant Chili Yaki Udon Noodles, the dishes echo the same playful boldness Labubu represents.
And here’s the kicker—diners spending ₹5000 or more take home an exclusive Labubu collectible figure.
Labubu Meets at Lukson
Meanwhile, fashion accessory brand Lukson has given Labubu a shimmering makeover, turning the quirky character into a glittering icon. The collaboration has sparked a viral moment across social media, with fans sharing images of sparkle-adorned Labubu figures posing next to glam accessories and dainty trinket boxes.
Creme Castle’s Labubu Cake
Baking meets fandom with Creme Castle’s Labubu Mischief Cake—a vibrant dessert adorned with handcrafted details that bring the Pop Mart universe to life. The cake is a hit with collectors, party planners, and anyone who believes dessert should be just as photogenic as it is delicious. It’s not just a cake; it’s a centrepiece of fun.
Labubu Fantasy Beads from Azotiique by Varun Raheja
Luxury jewelry Azotiique by Varun Raheja is tapping into the collectible-cute crossover with its Labubu Fantasy Beads pendant, a whimsical piece that combines the mischievous charm of Labubu with symbols of positivity: a cheerful crab, evil eye, dainty teacup, and heart charm. The result? A talisman that’s as meaningful as it is playful.
Labubu isn’t just a toy—it’s a trend, a vibe, and now, a lifestyle.
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