India’s pizza scene just got a bold new flavour twist, and it’s coming straight from the heart of a chart-topping rapper. Food-loving music icon Badshah has officially stepped into the culinary spotlight with the launch of his gourmet pizza venture, Bad Boy Pizza, now open in Mumbai’s buzzing Andheri neighbourhood.
Partnering with Ghost Kitchens India, the brand introduces a fresh take on fast-casual dining—one that mixes swagger, spice, and serious flavour. With a focus on “mass-premium” appeal, Bad Boy Pizza brings together bold Indian ingredients and international styles in what’s being called an unapologetically authentic pizza experience.
On the Menu: Fusion, Fun, and Full-On Flavor
The 50-item menu is as eclectic and energetic as Badshah’s music. Highlights include:
- Dynamite Schezwan – a fiery fusion for spice lovers
- Meh-Hee-Koh – a Mexican-inspired flavor trip
- Truffle Cacio-e-Pepe – classic Italian with a luxe twist
- Pushpa Pizza – a dramatic, masala-loaded ode to South Indian cinema
With prices averaging ₹400 per person, the menu is designed to be indulgent yet accessible, perfect for casual bites and pizza parties alike.
More Than Just a Slice
Badshah’s personal stamp is everywhere—from the bold flavours to the cheeky marketing. Ahead of the launch, the rapper starred in a viral ad where he’s hilariously slapped by a flying slice of pizza—an over-the-top nod to the brand’s tagline: “Pizza that slaps.”
Even the packaging is music-infused, featuring lyrics and punchlines from his greatest hits like Haye Garmi, Ladki Beautiful Kar Gayi Chul, and Abhi Toh Party Shuru Hui Hai. Every box delivers a slice of Badshah’s personality along with the pizza.
Bad Boy Pizza isn’t stopping at Andheri. The brand is already eyeing rapid expansion, with plans to open 50 outlets across India’s top five metros within three years. The model will combine cloud kitchens and dine-in experiences, targeting an impressive ₹150 crore in annual recurring revenue (ARR).
Bad Boy Pizza promises a dining experience that’s fresh, fiery, and totally Badshah.
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