In a landmark move, Netflix is expanding beyond streaming movies and TV shows by officially introducing video games on television for the first time. This development marks a significant step in the company’s ongoing effort to evolve into a broader entertainment platform.
The announcement was made by Netflix co-CEO Greg Peters at the Bloomberg Screentime conference in Los Angeles, where he unveiled the streaming giant’s latest feature: subscribers can now play games such as Boggle Party and Pictionary: Game Night alongside titles based on Netflix originals directly on their smart TVs.
This shift follows nearly four years of experimentation in the gaming sector, during which Netflix offered mobile-only games to its subscribers. Now, the company is aiming higher, bringing interactive content to the largest screen in the home the television. 
To play, users will need a smart TV or a streaming device like Roku. Gameplay is controlled via smartphones, which double as game controllers by scanning an on-screen QR code.
“We cannot truly entertain the world without including games,” said Alain Tascan, head of Netflix’s gaming division. “Many companies have large user bases but very few can engage people on the most important screen at home the television.”
According to Netflix, this new gaming expansion will feature titles grouped into four categories:
- Children’s games
- Party games
- Popular third-party titles (including Grand Theft Auto)
- Games based on Netflix Originals, such as Stranger Things
Notably, all games in this initial rollout are free to play for Netflix subscribers. Among the standout titles is Lego Party, a game that typically retails for around $40 but is now available at no cost through the platform.
The initiative is part of a larger vision being driven by co-CEO Greg Peters, who sees gaming as a key growth area for Netflix. By bringing games to TV screens, Netflix aims to bypass the highly saturated mobile gaming market, offering a unique value proposition that integrates seamlessly with users’ viewing habits.
“Many film and TV companies have tried entering the gaming space before but struggled to succeed,” Tascan acknowledged, highlighting the challenge of breaking into an industry dominated by long-standing gaming brands.
With this bold expansion, Netflix is positioning itself not just as a streaming service, but as a multi-dimensional entertainment ecosystem. Whether you’re binge-watching Stranger Things or challenging friends to a party game, the future of Netflix is now more interactive than ever.
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