In a world where fashion trends change by the minute, one thing remains timeless: the desire to feel extraordinary—even on the most ordinary of days. Enter Mèroh: India’s most exquisite fine jewellery brand that redefines what it means to get dressed every day.
Born from founder Vinnie Ghatiwala’s years of working within her husband’s family jewellery house, Ghatiwala, Mèroh is a quiet rebellion a response to countless women who saw her personal pieces and asked, “Can you make this for me?” These weren’t ornate heirlooms or extravagant red carpet jewels. They were refined, powerful, and designed for the everyday woman. And they made people feel something.
That emotion that moment of connection when a piece feels like it was made just for you is the essence of Mèroh. 
In a Rajasthani dialect, “Mèroh” means “mine.” But this brand is more than a name; it’s a philosophy. It’s about women owning not just jewellery, but moments. It’s about showing up to a Tuesday meeting, a grocery run, or a solo coffee date and feeling like you’ve already won the day.
Mèroh doesn’t follow trends it anticipates a shift. One where semi-precious stones are no longer seen as second to diamonds, but as vibrant, soulful expressions of individuality. Green and purple amethysts, turquoise, malachite, lapis lazuli, and blue topaz create a color palette that aligns with the fashion women actually wear deep, wearable, expressive.
The cuts are anything but traditional. Stones are shaped to follow the curves of the gold, not the other way around. It’s design that listens. Materials lead the way, creating silhouettes that are fresh, modern, and completely unexpected.
Each collection tells a visual story.
- Hive, inspired by nature’s most efficient architect—the honeybee—translates the feeling of a beehive into emerald-set geometry that’s bold yet organic.
- Tiara, a tribute to memory and legacy, imagines how jewellery can pass through hands and hearts across generations, becoming entirely personal to each wearer.
This is jewellery for the woman who believes fashion doesn’t have to shout to be heard. For the woman who knows that confidence is the ultimate accessory. For the woman who doesn’t wait for special occasions to feel special.
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