GOONDA offers an exciting range of 100% agave spirits and energy drinks that burst with bold flavours…
Introducing GOONDA – a bold new lifestyle consumer brand that serves up India’s purest blend of attitude, flavour, and fearless fun. Founded by a powerhouse team of industry veterans alongside actor entrepreneur Karan Tacker, GOONDA launches with a daring two pronged portfolio: El Goonda, a premium 100% agave spirit made from 100% Indian grown agave, and Goonda Energy, a flavour forward energy drink range. After electrifying trials in Maharashtra and Goa, GOONDA is now set for a pan India rollout, ready to disrupt both the alcobev and functional drink categories with unapologetic flair.
GOONDA was born during the pandemic from friendship, shared vision, and a burning desire to create something truly original. The core team combines deep expertise in alcohol distribution (led by Amol Sethi), beverage production (Ashish Jasuja), global and digital branding (Prasad Iyer), finance (Bhushan Khandelwal), international trade (Harshil Vithlani) and cultural resonance (Karan Tacker). Together, they’ve crafted a brand that doesn’t just launch drinks, it sparks a movement, blending globally inspired formulations with distinctly Indian roots. 
El Goonda presents its 100% Agave spirits in Silver and Reposado expressions, along with playful, infusion-led flavours like Coffee (Café), Picante, and Strawberry. Each delivers refined complexity, from smoky vanilla to citrus zing and berry sweetness. Compact 180ml flasks add convenience and immediacy, ideal for festivals, parties, or on-the-go discovery.
Goonda Energy rolls out with the classic Original flavour as well as bold variants, including Sugar-Free Bubblegum and an unmissable Cola flavour, engineered not just to energise, but to entertain and support nightlife and hustle culture on India’s terms.
“We didn’t just want to launch a brand. We wanted to build a lifestyle brand that channels rebellion, freedom, and the new Indian voice,” says Karan Tacker, Brand CoFounder and Marketing & PR Director.
Karan who spearheads the tasting panel for Goonda also stresses upon the brands disruptive and quintessentially Indian ethos. He explains: “Our agave spirits are proudly made in India and while doing so we even overlooked the opportunity to source from Mexico. We even cheekily prefixed El to the word Goonda for our agave spirit offerings. Thereon we have introduced a range of flavours to spice up the category. It doesn’t end at whats inside the bottle. In our quest to be fun, distinctive and accessible we created a bottle thats that pocket friendly in its most literal expression: cute 180ml hipster bottles that snug fit into your pocket and that too at pocket friendly price points”
Amol Sethi , founder and head of sales also adds ” Goonda arrived earlier this year in Goa and as we speak we are aggressively distributing in Mumbai and Pune. Later this financial year we intend to be in 4 more states and in 2026 we will also expand to serve the Indian diaspora in major markets abroad “
El Goonda and Goonda Energy will be available at select premium retail outlets and high-energy bars. A full metro rollout is planned across Delhi NCR, Mumbai, Pune, Bengaluru, Hyderabad, and beyond by the end of the year..
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