In a world where men’s fashion is often limited to the classic or the conventional, Asuka Couture offers an evolved narrative refined, rooted, and relevant. Founded in 2022 by the Mohnani brothers and led creatively by Piyush Mohnani, the brand merges traditional Indian craftsmanship with international tailoring sensibilities.
Every piece from intricately embroidered sherwanis and bandhgalas to sharply cut tuxedos and silk jackets embodies the Asuka promise: to honour heritage while shaping the future of menswear. Under Piyush’s vision, who holds a Fashion Management degree from NIFT Delhi and has trained at Savile Row, Asuka has created a distinctive space for men who don’t just dress for occasions but for expression.
“Menswear has long needed its moment,” says Piyush. “With Asuka, we’re not just making clothes—we’re making legacy pieces that reflect tradition, individuality, and global taste.” 
From sourcing fabrics in Banaras, Turkey, and Italy to using German and Japanese machinery for precision tailoring, Asuka Couture is where tradition meets technology. The result? Garments that look regal, feel personal, and fit like a dream.
The brand’s collections—such as Rajgharana (ethnic couture), Primavera (casual luxury), and The Noble Pursuits (tuxedos and suits)—have been spotted on celebrities like Akshay Kumar, Tiger Shroff, Prateik Babbar, Rajkummar Rao, Dulquer Salmaan, and Abhishek Bachchan. With a retail footprint across Mumbai, Hyderabad, Raipur, Dubai, and London (Estie Couture), and online presence on Pernia’s, AZA, Ajio Luxe, and more, Asuka is steadily building a global audience.
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