Monsoon, typically seen as a low-footfall period for the Hotel Industry. But, 2025 is flipping towards a different story. Hotels across India are moving from passive survival to proactive innovation, from bringing monsoon-specific F&B strategies, to events and guest engagement and diversify revenue streams.
At Fairmont Jaipur, the approach is hyper-seasonal. “We’re blending seasonal flavours with sensory experiences,” says Rajat Sethi, General Manager. They’ve tapped into regional nostalgia, elevating monsoon staples like ajwain pakoras and Ghewar, paired with house-made pickles and visual storytelling elements like rustic food displays and weather-conscious ambiance.
Seasonal menu is a great option for the people who love sipping tea, with some hot pakoras and what not. The Radisson Blu Pune Hinjawadi launches their Monsoon Friday Frunches. “We’re not selling food—we’re selling monsoon memories,” says Mr. Amit Raman, General Manager 
In the high-density market of Mumbai, Sahara Star is focusing on containment and comfort. “We aim to turn every visit into a reason to return—rain or shine,” says Salil Fadnis, General Manager. With indoor seating under the iconic dome, Sahara Star has become a shelter-from-the-storm destination—complete with seasonal menus, craft cocktails, and multi-cuisine diversity that ensures something for everyone.
Its very clear that the Consumer behaviour is shifting. Guests no longer avoid hotels during rain—infact they prefer hotels to experience these special menu , events and seasonal offerings . This shift in psychology is what forward thinking hotels are tapping into. They’re not just weather-proofing their spaces but they’re weather-proofing their strategies.
Because in today’s competitive landscape, it’s no longer about waiting for clear skies, it’s about turning grey clouds into golden margins.
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