Bollywood superstar Katrina Kaif has been named global brand ambassador for Maldives tourism, adding star power to the island nation’s international promotional efforts. The announcement comes just ahead of Indian Prime Minister Narendra Modi’s scheduled visit, giving the move added diplomatic and cultural significance.
The Maldives Marketing and Public Relations Corporation (MMPRC) unveiled the appointment as part of its newly launched summer sale campaign, which aims to draw global tourists to the tropical paradise. With pristine beaches, crystal-clear waters, and world-class hospitality, the Maldives has consistently ranked among the top travel destinations for the past several years.
Katrina Kaif, known not just for her cinematic success but also her ventures as an entrepreneur, brings a global appeal that aligns perfectly with the Maldives’ vision of attracting a diverse international audience. Her influence across India and beyond is expected to boost interest in the archipelago, especially among young and aspirational travellers. 
CEO of Visit Maldives, Ibrahim Shiure, expressed confidence in Katrina’s ability to connect with audiences worldwide. He emphasized that her vibrant personality and global recognition make her an ideal representative of the Maldives’ unique charm.
The official announcement was made via the ‘Visit Maldives’ X (formerly Twitter) account, where the campaign also aims to celebrate the island nation’s entry into a “new chapter” — one of renewed focus on tourism, sustainability, and global engagement.
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