By Sanjay Singal, CEO of Wagh Bakri Tea Group
The International Tea Day, observed on May 21, is an opportunity to celebrate the cultural significance, health benefits and economic importance of tea, promoting sustainable production practices, and raising awareness about the challenges faced by tea plantation workers and how they can be addressed. It is a moment to pause and reflect on the integral role tea plays in our lives.
In India, tea is not merely a beverage, but a ritual that forges connections. At Wagh Bakri, we are privileged to occupy this space. We are not just a tea brand, but a household name with deep emotional and cultural roots. This year, we are proud to unveil a refreshed brand identity. Our new logo symbolises our continued growth while honouring the core values of quality, trust and togetherness that have defined and driven us since inception. 
As we mark International Tea Day, we reaffirm our commitment to supporting the health, hygiene and education of women tea pluckers. We launched a special initiative on Women’s Day through which we have supported around 1000 tea pluckers and will continue to do so. We also remain committed to continuing to evolve with the times while staying true to our roots and legacy.
An unmatched legacy
Wagh Bakri Tea Group’s journey began more than 130 years ago, guided by the visionary Narandas Desai, who believed in uniting communities through tea. From humble beginnings, the brand was built on the principles of integrity, quality, and a deep respect for every tea drinker, values that remain at the heart of our operations today.
Over these years, we have celebrated several milestones, from establishing state-of-the-art blending facilities to building a wide distribution network that now serves lakhs of households. But we believe that our greatest success lies in the relationships we have nurtured with tea growers, with retailers, and most importantly, with our consumers.
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From beverage to lifestyle
Tea consumption in India has undergone a significant evolution. While the traditional masala tea continues to be cherished, today’s tea lovers want variety and uniqueness. Whether it is green tea for the health-conscious, exotic blends for the curious palate, or ready-to-drink options for the urban consumer, tea has evolved into a lifestyle statement.
Wagh Bakri has not just embraced this evolution but is actively shaping it. Our expanded portfolio includes wellness teas, international blends, and convenient formats such as tea bags and instant mixes. The evolving preferences and changing lifestyles of our consumers continue to inspire us to innovate.
A particularly exciting chapter in our journey is the launch of Wagh Bakri Tea Lounges. These lounges provide a contemporary and immersive tea-drinking experience, blending classic flavours with a modern ambience. For the younger generation, the lounges are spaces to unwind, connect, and rediscover tea in a new light.
This summer, Wagh Bakri Tea Lounge introduces a refreshing new range of bubble teas, blending Korean café culture with bold Indian flavours. From Chai Shikanji and Aam Panna to Kala Khatta Boba and Tiramisu Milk Tea, each drink offers a playful twist on tradition. These unique, flavour-packed teas are perfect for younger audiences seeking a cool, contemporary way to enjoy their favourite beverage.
Global presence, local heart
While deeply rooted in India, Wagh Bakri Tea Group has steadily expanded its reach around the world. Today, our teas are enjoyed in over 60 countries, appreciated by the global Indian diaspora and international tea lovers alike. We take immense pride in carrying the essence of Indian tea culture to shelves and homes across the globe.
Wagh Bakri stands tall as the single largest premium tea brand in the world, a distinction earned through decades of trust, quality, and an unwavering passion for tea.
Tea is not just a drink but an innovation. This is something we have long understood, even as the wider world continues to discover it. From New York to London and Dubai to Australia, the comforting aroma of a strong brew continues to bring people together, and Wagh Bakri is proud to lead this global wave of tea appreciation.
We invite tea lovers everywhere to join us on this journey.
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