Indian cricket star KL Rahul has been announced as the first Indian global ambassador for the iconic Italian luxury clothing brand Paul & Shark. The appointment marks a major moment not only in Rahul’s career but also in the brand’s long-standing relationship with India, where it celebrates 15 years of presence across major cities.
Paul & Shark, known for blending elegance with performance and a deep-rooted connection to the sea, positions Rahul as the face of its global vision—one that aligns with luxury, adventure, and modern style. Rahul now joins the brand’s roster of international sporting ambassadors, reflecting shared values of sport, travel, and refined design.
“Paul & Shark just gets my style,” Rahul shared, calling the brand “effortless, sharp, and never trying too hard.” For him, the partnership feels authentic, tied together by “quality and quiet confidence.” 
Paul & Shark CEO Andrea Dini echoed the sentiment, saying, “KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style makes him a natural extension of our brand’s values. This partnership is not just about fashion – it’s about celebrating a way of life that merges sport, travel, and contemporary elegance.”
The campaign goes live globally today (May 2) across Paul & Shark’s platforms, with special emphasis on the Indian market and Rahul’s own social channels.
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