For years, chia seeds have been hailed as a superfood, generally piled into smoothie bowls, sprinkled on salads, and also as a weight loss detox drink.
But now, the same tiny seed that took over our kitchens is becoming the new MVP in skincare and haircare. The beauty industry is experiencing a clean shift, and chia is stepping into the spotlight not as a gimmick, but as a science-backed, nutrient-rich powerhouse.
Rich in omega-3 fatty acids, antioxidants, fiber, and essential minerals, chia seeds are naturally anti-inflammatory, deeply hydrating, and help support the skin barrier. When applied topically, chia oil and extract can calm irritated skin, lock in moisture, and offer visible radiance without heaviness, making it a go-to for both oily and sensitive skin types. 
How Mamaearth Leads the Way with Chia-Infused Innovation
Tapping into this shift is Mamaearth, one of India’s most trusted natural beauty brands. The brand recently launched an entire skincare range powered by chia seed extract—and it’s already creating buzz. The new lineup includes:
- Chia Calming Face Cleanser – Perfect for sensitive skin, this cleanser gently removes impurities while preserving hydration. This is so smooth, you don’t need to worry if you deal with sensitive skin, no harm, redness or rashes to your skin , leaving it fresh and soft.
- Chia Oil-Free Face Wash – Lightweight and non-stripping, ideal for daily use on normal to oily skin. Gently cleans and is perfect for all the skin types.
- Chia Oil-Free Moisturizer – A non-greasy formula that deeply nourishes without clogging pores. Glides so easily and works wonders with the skin without any irritation.
- Chia Hydra-Calm Face Pack – A soothing treatment that revives tired skin and enhances natural glow. Benefits? Amazing, instant result post -application, the differences are noticeable and the next day glow is wow! It will definitely be your go to go product for this summer.
Why is Chia a Game-Changer?
Beyond hydration, chia extract helps restore the skin’s lipid barrier, improve elasticity, and reduce signs of inflammation. For people struggling with sensitive, acne-prone, or dehydrated skin, the chia seeds offers a gentle yet effective answer.
In haircare: The chia oil is gaining attention for reducing breakage, strengthening strands. Also, the Chia haircare homemade gel is giving a shift, similar to hair-spa experience.
A Wellness-Driven Future
The rise of chia in skincare mirrors a larger evolution: the wellness world and beauty industry are merging. Ingredients that once only belonged on a nutrition label are now showing up in our serums and masks—and consumers love it. It’s not just about what works, it’s about what feels clean, conscious, and aligned with personal values.
So, chia isn’t just a superfood for weight loss or wellness anymore. It’s becoming a powerful ally in skincare and haircare too. Today’s consumers are also making more informed choices—shifting away from chemical-heavy products and leaning into natural, plant-based alternatives. In contrast, natural ingredients like chia offer gentle yet effective care, aligning with a growing preference for clean beauty that supports both skin health and sustainability.
READ MORE: Explore New Restaurants, Menus & F&B Events in India This May
