Marking 25 Years Of Style
Lakmē Fashion Week, in partnership with the Fashion Design Council of India (FDCI), proudly opens its 2025 edition with a show-stopping presentation by the celebrated designer Anamika Khanna for her prêt label, AK|OK Anamika Khanna. This season introduces the Lakmē 9 to 5 Hya-Matte range—designed for the unstoppable modern woman who demands beauty that is lightweight yet long-lasting and works as hard as she does. The multitasker, the boss lady, the hustler who seamlessly transitions from 9 to 5 and beyond deserves makeup that keeps up with her pace. Bringing together hydration, fresh trends, and long-wear performance, this collection and beauty innovation redefine power dressing—effortless, breathable, and always on point.
The collection promises to showcase modern sophistication with effortless elegance, embodying the duality of strength and grace, in Anamika Khanna’s signature style. Drawing inspiration from Lakmē’s 9 to 5 Hya-Matte range, the showcase promises to be bold, mirroring the balance between long-lasting beauty and effortless style. Just as the Hya-Matte range delivers weightless hydration and all-day wear, Anamika’s collection seamlessly transitions from boardrooms to afterhours, empowering women to embrace every facet of their dynamic lives with confidence and ease. 
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“I am extremely honoured and excited to open Lakmē Fashion Week this season says Anamika Khanna. Opening the show is a crucial moment—it sets the tone, creates the first impression, and leaves the audience eagerly anticipating what’s next. This collection is a celebration of bold, ambitious women who own their space, lead with confidence, and inspire others with their strength and individuality. Partnering with Lakmē, a brand that continuously champions modern beauty and self-expression, makes this collaboration even more special. I can’t wait for everyone to see and experience the story it tells.”
“Lakmē has been championing beauty and fashion via Lakmē Fashion Week for 25 years, shaping trends and inspiring self-expression. Partnering with AK|OK Anamika Khanna for this milestone opening brings together two legacy brands that share a deep commitment to innovation and individuality. Anamika’s signature aesthetic, rooted in effortless sophistication, perfectly complements the Lakmē 9 to 5 Hya-Matte range—both designed for the modern woman who balances style with substance. We’re excited for this collaboration, a true celebration of beauty, fashion, and the evolving power of self-expression.” Sunanda Khaitan, Vice President, Lakmē.
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